Record a Product Hunt video that wins upvotes
Your Product Hunt launch video is the first thing voters see. Screen Charm turns a raw screen recording into a polished demo with smart auto-zoom — no editing skills, no freelancers, no post-production.
macOS Sonoma 14.0+ · No sign-up required · Free to try
Completely made with Screen Charm
Your launch video shouldn't take longer than building the product
Most makers either skip the video or spend a day editing one. Screen Charm gives you a polished result in minutes.
You spend a full day in Premiere adding zooms and transitions for a 60-second video
Screen Charm auto-zooms as you record — your launch video is ready in minutes
Voters squint at a flat full-screen recording trying to understand your product
Smart zoom highlights every click and interaction so voters instantly get it
Your desktop wallpaper and notification bar show up in the video
Branded backgrounds keep the focus on your product, not your desktop
You hire a freelancer or learn After Effects just to make a launch video
One app handles recording, editing, and 4K export — no extra tools or skills
Everything you need for a winning launch video
Built for makers who want a professional video without the professional workflow.
Smart Auto-Zoom
As you click through your product, Screen Charm zooms into every interaction automatically. Voters see exactly what your product does — no squinting at a full-screen capture.
Customizable Cursor
Make your cursor larger and smoother so every click is clearly visible. Product Hunt voters scrolling through listings will instantly follow your flow.
Webcam & Audio Recording
Add a webcam overlay to put a face to your product. Record narration alongside your walkthrough for a more personal, compelling launch video.
Branded Background
Replace your messy desktop with a clean, branded background. Your launch video looks intentional and polished from the very first frame.
Built-In Editor
Trim dead air, cut mistakes, and adjust zoom timing without leaving the app. Get your video launch-ready in minutes, not hours.
From idea to upload in 4 steps
Prepare your product
Open your app, clear any test data, and set it to the state you want voters to see first. Screen Charm captures any window, region, or full display.
Record your walkthrough
Click through your product's core flow naturally. Screen Charm tracks your cursor and auto-zooms into every interaction — buttons, menus, forms, results.
Polish in the editor
Trim the start and end, adjust zoom timing, add your webcam overlay for a personal intro. Keep it under 2 minutes — the sweet spot for Product Hunt.
Export and upload
Export in 4K MP4 and upload directly to your Product Hunt listing. The same video works on your landing page, social media, and X posts.
Tips for a winning Product Hunt launch video
Lessons from top-performing launches that you can apply today.
Keep it under 90 seconds
The best Product Hunt videos are short and punchy. Show the core value proposition in the first 10 seconds, then walk through 2–3 key features.
Start with the outcome
Don't start with your logo or a title card. Open with the end result — the thing your product creates or achieves — then show how you got there.
Show, don't tell
Product Hunt voters scroll fast. A crisp screen recording with auto-zoom communicates more in 30 seconds than a slide deck ever could.
Add a face to the product
A small webcam overlay in the corner humanizes your launch. Voters connect with founders, not faceless screenshots.
Use a clean background
Your desktop wallpaper and dock are distracting. A branded background keeps the focus on your product and looks intentional.
Reuse across channels
Your Product Hunt video doubles as your landing page hero, X post, and email embed. Record once, use everywhere.
Where to use your launch video
Record once with Screen Charm and use the same video across your entire launch strategy.
Product Hunt Gallery Video
The main video that auto-plays on your listing. First impression for every visitor — make it count.
Maker Comment Demo
Drop a short demo clip in the maker comment to give voters a deeper look at specific features.
Landing Page Hero
Embed the same polished video on your website to convert the traffic Product Hunt sends your way.
Launch Day X Post
Post the video on X to drive traffic to your listing. A visual walkthrough gets far more engagement than a screenshot.
Feature Spotlight Clips
Record short clips of individual features to share in comments, replies, and follow-up posts throughout launch day.
Pre-Launch Teaser
Build anticipation before launch day with a quick teaser video showing your product in action.
Product Hunt launch video checklist
Run through this list before uploading your video to make sure it's launch-ready.
Trusted by makers and indie hackers
500+ creators use Screen Charm for their product videos
Jan Malinowski
@maljanmaking
“Buying it last week was probably one of my best investments”
Carsten
@Carsten_Dev
“Happy to be the first customer! Love supporting fellow makers”
Breezy
@BreezySei
“My boy @sergeynazarovx developed a great tool called Screen Charm. Take a look!”
negativerfan
@negat1verfan
“Just bought 🙂”
Elias Stråvik
@eliasstravik
“I'm a fan! Keep going! I love the idea!”
Marco
@marco_logs_
“Tried it → worked → bought it. Keep up the great work!”
Pay once, use forever
One-time purchase. Lifetime access. No subscriptions.
One-time payment
Get Lifetime AccessRecord your launch video before launch day
Download Screen Charm for free, record your product walkthrough, and get a polished launch video in minutes — not days.
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Frequently Asked Questions
What makes a great Product Hunt launch video?
A great launch video is under 90 seconds, starts with the outcome (not your logo), and shows 2–3 key features in action. Auto-zoom keeps viewers focused on what matters, and a webcam overlay adds a personal touch that connects with voters.
What resolution and format does Product Hunt accept?
Product Hunt accepts MP4 videos. Screen Charm exports in up to 4K UHD resolution, which looks crisp on any screen. Most successful launches use 1080p or 4K.
How is this different from Loom or QuickTime?
Loom and QuickTime produce flat, static recordings. Screen Charm adds smart auto-zoom that dynamically follows your cursor and zooms into UI elements — making your product look professionally edited without any post-production.
Do I need video editing experience?
No. The auto-zoom happens during recording, and the built-in editor handles trimming and adjustments. You don't need Final Cut Pro, Premiere, or any editing skills.
Can I add my webcam to the video?
Yes. Screen Charm supports a picture-in-picture webcam overlay. Many successful Product Hunt launches feature the maker's face in the corner of the demo video.
How long does it take to make a launch video?
Most users go from recording to finished video in under 15 minutes. Record your walkthrough, trim the edges, and export. The auto-zoom eliminates the hours of post-production that normally make launch videos expensive.
Is it a subscription?
No. Screen Charm is a one-time $79 purchase with lifetime access and all future updates. No monthly fees — record unlimited videos.
What macOS version do I need?
macOS Sonoma 14.0 or higher is recommended for the best experience.