Record product demos that look professionally edited
Screen Charm turns your raw screen recording into a polished product demo with smart auto-zoom, cursor tracking, and clean backgrounds. No editing skills, no post-production.
macOS Sonoma 14.0+ · No sign-up required · Free to try
Completely made with Screen Charm
Recording a demo is easy.
Making it look good isn't.
Most screen recorders give you a flat capture that needs hours of editing. Screen Charm fixes that at the source.
You record your screen, then spend 2 hours zooming in on the right spots in Premiere
Screen Charm auto-zooms as you record — finished video in minutes
Your desktop wallpaper and notification bar are visible in every demo
Branded backgrounds hide the clutter automatically
Viewers squint at tiny buttons on a full-screen recording
Smart cursor tracking zooms into every click and interaction
You need three tools: a recorder, an editor, and an export tool
One app: record, edit, and export in 4K
Everything you need for polished demos
Built specifically for product teams who want professional results without the professional editing workflow.
Smart Auto-Zoom
Screen Charm follows your cursor and automatically zooms into the UI elements you interact with. Your audience sees exactly what matters — no manual keyframing.
Customizable Cursor
Adjust cursor size and smoothing after recording. Make your cursor movements perfectly visible and professional-looking in every demo.
Camera & Audio Recording
Record your webcam, microphone, and system audio alongside your screen. Add a personal touch to your product demos with picture-in-picture.
Customizable Background
Replace your messy desktop with a polished branded background. Your demo looks professional from frame one — no cleanup needed.
Built-In Video Editor
Trim dead air, adjust zoom timing, and fine-tune your demo without leaving the app. No need for Final Cut Pro, Premiere, or any external editor.
From raw recording to polished demo in 4 steps
Record your product
Open Screen Charm, select the area you want to capture, and hit record. Walk through your product naturally — click buttons, navigate menus, fill forms.
Auto-zoom does the work
While you record, Screen Charm tracks your cursor and automatically creates smooth zoom-in effects on every interaction. No manual work needed.
Fine-tune in the editor
Trim the start and end, adjust zoom timing if needed, and add your webcam overlay. The built-in editor keeps everything in one place.
Export and share
Export in 4K MP4 and share anywhere — your website, Product Hunt, social media, sales emails, or onboarding docs.
What you can create
Screen Charm works for any product demo scenario where you need your recording to look polished without manual editing.
SaaS Product Tours
Walk prospects through your app's core workflow with smooth, focused zoom that highlights each feature.
Feature Launch Videos
Announce new features with a polished recording you can embed in changelogs, tweets, and emails.
Sales Enablement
Give your sales team a library of professional demo clips they can drop into outreach and proposals.
Investor Pitch Decks
Embed a crisp product demo in your pitch deck instead of doing a live demo that might break.
App Store & Landing Pages
Create a hero video for your website or app store listing that shows your product in action.
Product Hunt Launches
Record a compelling demo video that makes voters instantly understand what your product does.
Why teams switch from Loom and QuickTime for demos
Generic screen recorders work for quick messages. Product demos need more.
| Feature | Screen Charm | Loom | QuickTime |
|---|---|---|---|
| Auto-zoom on clicks | ✓ | ✗ | ✗ |
| Cursor customization | ✓ | ✗ | ✗ |
| Branded backgrounds | ✓ | ✗ | ✗ |
| Built-in editor | ✓ | Limited | ✗ |
| 4K export | ✓ | ✗ | ✓ |
| Works offline | ✓ | ✗ | ✓ |
| One-time purchase | ✓ | ✗ | ✓ |
| Webcam overlay | ✓ | ✓ | ✗ |
Loved by creators and developers
500+ users trust Screen Charm for their product videos
Marco
@marco_logs_
“Tried it → worked → bought it. Keep up the great work!”
Raymel Francisco
@pseudokid
“Love it! Earlier I was wondering if there is a screen recorder where I can set a custom backdrop and browser window. It seems like I found that tool :)”
Adrian Kajda
@adekk
“Congratulations from the happy user. I also think that the market is huge for this app. Great app.”
Junqi
@junqi_k
“Just purchased Screen Charm, amazing value!”
Alex Ovardov
@AlexOvardov
“Amazing tool by @sergeynazarovx — Screen Charm”
Akshat
@_AkshatG
“One out of the many to be created with Screen Charm”
Pay once, use forever
One-time purchase. Lifetime access. No subscriptions.
One-time payment
Get Lifetime AccessRecord your first product demo in minutes
Download Screen Charm for free, record your product, and get a polished demo video without touching an editor.
No sign-up required · Free to try
Frequently Asked Questions
How is this different from recording with QuickTime or Loom?
QuickTime and Loom capture a flat, static recording of your screen. Screen Charm adds smart auto-zoom that dynamically follows your cursor and zooms into what you click — turning a raw capture into something that looks professionally edited, without any post-production.
Do I need video editing experience?
No. Screen Charm's auto-zoom happens during recording, and the built-in editor handles trimming and adjustments. You don't need Final Cut Pro, Premiere, or any editing skills.
What format does it export in?
MP4 in up to 4K UHD resolution. The files work everywhere — websites, social media, email, presentations, and app store listings.
Can I add my webcam to the demo?
Yes. Screen Charm supports a picture-in-picture webcam overlay, so viewers can see you while you walk through the product.
Is it a subscription?
No. Screen Charm is a one-time $79 purchase with lifetime access and all future updates included. No monthly fees.
What macOS version do I need?
macOS Sonoma 14.0 or higher is recommended for the best experience.